An Instagram post by TV personality Gemma Collins which advertised a weight-loss drug and app has been banned.<\/p>\n
The star posted: \u00ab\u00a0I’m starting this year two sizes down, thanks to Yazen’s weight loss app and medication\u00a0\u00bb.<\/p>\n
It is illegal to advertise prescription-only weight loss drugs and Ms Collins’ was one of nine adverts banned in a crackdown by the Advertising Standards Authority (ASA).<\/p>\n
Ms Collins told the ASA’s investigation she accepted her posts had promoted the Yazen weight-loss service and app and she would follow guidance in future.<\/p>\n
Yazen is a Swedish digital healthcare brand that offers users a doctor-supervised weight-loss programme combining prescription medications with lifestyle coaching.<\/p>\n
Ms Collins posted a video advert for the brand to her Instagram on 6 January this year.<\/p>\n
In the now-banned advert, Ms Collins describes how Yazen has helped her and stated: \u00ab\u00a0I’m not telling anyone to go on this medication, but it is prescribed on the NHS.\u00a0\u00bb<\/p>\n
Although the advert didn’t name a specific weight-loss medication, the ASA said it made references that breached its code.<\/p>\n
The ASA said it sought advice from the Medicines and Healthcare products Regulatory Agency, which expressed concern that consumers were likely to be led to request a prescription weight-loss medication.<\/p>\n
Therefore, the advert was deemed as promoting those medications to the public, breaching ASA rules.<\/p>\n
The eight other adverts banned for promoting prescription only weight-loss medications to the public were:<\/p>\n
The ASA has ruled that none of these adverts can appear again in their current form.<\/p>\n","protected":false},"excerpt":{"rendered":"
An Instagram post by TV personality Gemma Collins which advertised a weight-loss drug and app has been banned. The star posted: \u00ab\u00a0I’m starting this year two sizes down, thanks to Yazen’s weight loss app and medication\u00a0\u00bb. It is illegal to advertise prescription-only weight loss drugs and Ms Collins’ was one of nine adverts banned in […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-8866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"_links":{"self":[{"href":"https:\/\/placedesnations.org\/index.php\/wp-json\/wp\/v2\/posts\/8866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/placedesnations.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/placedesnations.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/placedesnations.org\/index.php\/wp-json\/wp\/v2\/comments?post=8866"}],"version-history":[{"count":0,"href":"https:\/\/placedesnations.org\/index.php\/wp-json\/wp\/v2\/posts\/8866\/revisions"}],"wp:attachment":[{"href":"https:\/\/placedesnations.org\/index.php\/wp-json\/wp\/v2\/media?parent=8866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/placedesnations.org\/index.php\/wp-json\/wp\/v2\/categories?post=8866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/placedesnations.org\/index.php\/wp-json\/wp\/v2\/tags?post=8866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}